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21 Communications Opens New Wireless Channel for Warner China Film HG Corporation19 May 2006
Warner China Film HG Corporation (''Warner China'') has signed an agreement with mobile media marketing company 21 Communications to launch a new wireless content portal to showcase ''The Jade Warrior'' on an exclusive basis.
The mobile site, which will be the first of its kind for the movie industry in China, will offer consumers the opportunity to view video movie trailers and download free movie wallpapers, ringtones and games to their phones. A discussion area on the mobile site will enable movie fans to post comments to a bulletin board. A theater finder is also planned for the new wireless site. ''The Jade Warrior'' will be the first Warner China production to be appear on this new platform, on which the parties anticipate rolling out many other Warner China productions during the year to come.
The mobile portal and downloadable content are intended for sponsorship and promotion. Although a sponsor has not yet been named for the wireless channel, the opportunity is uniquely suited for mobile phone manufacturers.
21 Communications CEO David Turchetti said: ''Sponsored content channels, like the one we are developing for Warner China, offer brands the unique opportunity to provide free mobile content that consumers want while engaging them in an opt-in marketing dialogue.''
Ellen Eliasoph, Director and Vice President of Warner China, said: ''Because the films being produced and distributed by Warner China are aimed squarely at the hip, young demographic of technology-savvy consumers, we see the establishment of a mobile portal as a key component of our overall company launch and marketing strategy.''
''Jade Warrior'', the first movie to be showcased on the new Warner China mobile channel, is a martial arts fantasy combining Finnish and Chinese mythologies and is distinguished by its rich imagery and unique visual style. The cast includes Zhang Jingchu (''Peacock'', ''Seven Swords''), Tommi Eronen and Markku Peltola. ''Jade Warrior'' will be released in China and Europe in autumn of 2006. The new mobile channel will launch prior to the movie release to promote the movie and its sponsors.
About 21 Communications
21 Communications enables companies to reach Chinese consumers on mobile phones and new media. With its proprietary technology and vast distribution resources, 21 Communications connects clients to China's telecommunications infrastructure, develops and monetizes their digital content, and constantly expands their market share. The company's profitability is rooted in its deep client base, including Shanghai Media Group, Nickelodeon, Adidas, Electronic Arts (EA), P&G, Dell and KFC. Visit http://www.21cms.com.
About Warner China Film HG
Warner China Film HG Corporation is the first Sino-foreign joint venture filmed entertainment company in the history of the People's Republic of China. The formation of the Company brings together the China Film Group, China's leading state-owned filmed entertainment conglomerate, Warner Bros. Pictures, a world-renowned and globally recognized leader in filmed entertainment, and Hengdian Group, China's largest privately owned film and television enterprise. The Company was established in mid- 2005, and its first three pictures, "Jade Warrior'', ''The Painted Veil'' (starring Edward Norton, Naomi Watts, Anthony Wong and Xia Yu) and ''Telephone 601'' (starring Cecilia Cheung, Zhou Bichang and Hu Ge) will be released during the latter half of 2006.
For more information, please contact:
David Turchetti
CEO of 21 Communications
Tel: +86-21-5403-5000
Fax: +86-21-5405-1868
Email: info@21cms.com
Web: Http://www.21cms.com
Source: prnewswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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