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Abertis Telecom, Nokia and Telefonica Moviles to Start First Digital Mobile TV (DVB-H) Pilot in Spain4 July 2005
Abertis Telecom, Nokia and Telefonica Moviles Espana are starting a mobile TV pilot using Digital Video Broadcasting-Handheld (DVB-H) technology. The project, which is backed by major regional and local channels, is first of its kind to take place in Spain. The pilot is a result of the convergence of mobile communications and TV broadcasting technologies. The pilot will take place in Madrid and Barcelona between September 2005 and February 2006, coinciding with the closing ceremony of the GSM World Congress 2006 in Barcelona.
500 users from Madrid and Barcelona will be able to watch high quality broadcast TV content from Antena 3, Sogecable, Telecinco, Telemadrid, TVE and TV3 on Nokia 7710 smartphones equipped with a special accessory to receive mobile TV broadcasts. With a wide color touch-screen (640 x 320 pixels) and stereo music player, users will also have the opportunity to take part in program related interactive services while watching TV.
The first technical pilots prior to the actual consumer pilot will start in June 2005. The consumer pilot will allow the three companies to test the feasibility of DVB-H technology and new mobile TV services. It will also be a chance to assess new business opportunities as well as refine the user experience. The pilot will assist in possible market research that would enable Abertis Telecom, Nokia and Telefonica Moviles to measure public interest in mobile TV services. Another important objective is to test the quality of the signal and broadcast in- and outdoors, in order to determine the best technical parameters for the viability of DVB-H based services.
Under the terms of the agreement, Telefonica Moviles is responsible for customer support, invoicing and interactive services. Abertis Telecom will broadcast the programs in Madrid and Barcelona and are also handling any technical issues with DVB-H signal. Nokia will provide the Mobile TV solution and smartphones that will be used for the pilot.
About Abertis Telecom
Abertis Telecom, through its companies Tradia and Retevision, is the leader group on telecommunications infrastructure and services in Spain. These services include: analogic/digital radio and television broadcasting, mobile radio communications for security and emergency forces and telecommunications services for phone operators. After the completion of this project, Abertis Telecom settles down its power of innovation and European leadership on advanced broadcast services.
About Nokia
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. www.nokia.com
About Telefonica Moviles
Telefonica Moviles de Espana (www.empresa.movistar.com), operator of Telefonica Moviles Group in the Spanish market, has more than 19 million customers at end of March 2005 and a full range of services and applications portfolio that uses the latest mobile technologies, including UMTS. Telefonica Moviles is one of the world's leading mobile carriers and the leader in the Latin American and Portuguese sectors. The Company has operations in 16 countries and more than 81.4 million customers (at the end of March 2005), including the customers gained through the acquisition of BellSouth in Latin America. The Company's shares are quoted on the Madrid and New York stock exchanges, under the symbol "TEM." Movistar is the commercial brand for all the companies of the Telefonica Moviles Group all around the world, except in Morocco and Brazil.
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Source: Nokia
Source: PR Newswire
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