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CBS Marketing Group Launches Two-Week Special Super Bowl Campaign and XM and Honda Launch Satellite Radio Program for Honda Certified Used Cars

Broadcasting industry news provided by Financial News USA (OTC: FNWU). TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), and CBS (NYSE:CBS) recently announced the launch of a special two-week Super Bowl campaign that will leverage TiVo's Emmy-award winning interactive advertising features to promote SUPER BOWL XLI and its Super Monday line-up, including the new CBS comedy RULES OF ENGAGEMENT. Clear Channel Radio (NYSE:CCU) recently announced the expansion of a unique advertising campaign it created with Consolidated Media, a Las Vegas-based vacation resorts operator. The campaign, which consists of entertainment spots featuring celebrity interviews with DJs, will now be offered to Clear Channel Radio stations all over the country. The spots have been airing in radio markets on the West Coast.

XM (Nasdaq: XMSR), the nation's leading satellite radio service, and American Honda Motor Co., Inc. today launched a satellite radio trial program for Honda Certified Used Cars with factory-installed XM Satellite Radio. Under this new program, all certified pre-owned Honda models equipped with XM Satellite Radio will be available with three months of complimentary XM service and a waived activation fee. U.S. Starcom, Inc. (OTC: USTA) recently announced that it has entered into a joint venture agreement with Leading Edge Benefits Corp, a private developer of pre-paid discounted health care programs aimed primarily at the Hispanic marketplace. Leading Edge executives have spent hundreds of thousands of dollars developing the platform to deliver these products, which offer exceptional value to consumers without health insurance, or with insurance that has high deductibles.

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