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Cossette Communication named agency of record by Société du 400e anniversaire de Québec

Société du 400e anniversaire de Québec announced that it has retained Cossette Communication to design and run the communications campaign for Québec City's 400th anniversary celebrations in 2008. Cossette Communication was selected after a call for bids.

"We congratulate Cossette for the strategic relevance, creativity, and enthusiasm its team demonstrated in convincing the jury to opt for the Québec based agency, which has grown into an international network with divisions throughout Canada and in the U.S. and England. Together, Société du 400e and Cossette are sure to generate the kind of synergy needed to make this major international event a success," said Pierre Boulanger, president and CEO of Société du 400e anniversaire de Québec.

"We thank Société du 400e anniversaire de Québec for their vote of confidence and we are delighted to be able to contribute to the celebrations in collaboration with the organization. Helping to ensure the success of Québec City's 400th anniversary is highly symbolic for our group, because we were born in Québec City, and are headquartered here. We're looking forward to working together toward a successful event in 2008 by building on this fruitful partnership between Cossette and Société du 400e," said Claude Lessard, chairman and CEO of Cossette Communication Group.

"Our Québec City employees are eager to put their talents, efforts, and creativity to work for the 400th anniversary. Boosting the profile of Québec City and Canada worldwide is a challenge we're looking forward to with all the passion and enthusiasm that we bring to our profession," added Dominique Lebel, executive vice president of Cossette Communication in Québec City.

Cossette Communication Group Inc. has over 1,400 employees worldwide and offers a complete range of leading-edge communications services to clients of all sizes, including some of the world's most prestigious brands.

Société du 400e anniversaire de Québec is currently preparing a program that will make 2008 an exceptional year, both for the population of Québec and for visitors from the rest of Canada and abroad. For full details on the city's 400th anniversary, visit the website www.quebec400.qc.ca.

For further information: Michel Léveillé, Account Director, Optimum Public Relations, (418) 521-3761; Jo-Anne Jean, Communications Manager, Société du 400e anniversaire de Québec, (418) 648-2008; Source: Cossette Communication

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