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Diane Pettus Joins Oryel as Director of Marketing and Public Relations22 February 2006
Raleigh, NC -- Diane Pettus, President of Pettus.Inc, a public relations and marketing communications practice, has joined Oryel®, a Human Capital Management company, as Director of Marketing and Public Relations. As part of her agreement, Pettus will continue to operate the marketing communications division of Pettus.Inc but will direct her full public relations and marketing expertise to Oryel s growth.
For the past twenty years, Diane Pettus has spearheaded results-driven public relations and marketing campaigns for a diverse client base that includes software and IT enterprises and B to B service companies, among others. She has authored numerous articles for various publications, from NC Lawyer s Weekly to VAR Business, and she has regularly arranged coverage for clients in publications that include the Wall Street Journal, Software Magazine, Business North Carolina, The Raleigh News & Observer, HRO Today, Entrepreneur, and Inc. Magazine. Pettus has worked for Scott Secor, President of Oryel, since 2002, first as an independent public relations counsel to The Castleton Group where he was CEO and then as public relations counsel to Oryel, his latest business venture.
Oryel markets sophisticated web-based Human Capital Management solutions designed to handle the most complex requirements of large and small organizations. Its Human Resources Management System fully integrates payroll, human resources and benefits administration, employee/manager self-service, and learning and performance management, maximizing staff productivity and employee satisfaction through ease of use, 24/7 availability, and full integration and training support. Leading analysts have estimated that Oryel s integrated database solution can save employers as much as 50% a year.
Of her new position, Pettus says, "I have been an independent business owner since 1996, and I enjoy it. I would not consider accepting a position to handle the PR and marketing for just one company if I did not have tremendous respect for its leadership, its company culture, and its business model. I have found all three with Scott Secor and Oryel -- and so I am quite excited to be playing an active role in the growth and recognition of this excellent company."
Oryel President Scott Secor says, "We are thrilled to add Diane Pettus to our leadership circle. She has added so much to our organization over the past two years, and to have her PR and marketing expertise focused solely on Oryel s behalf will enable us to meet our company milestones much sooner."
About Oryel®
Oryel provides organizations with the most trusted and sophisticated web-based human capital management solutions on the market today — intelligently-designed systems that transform the workplace and accelerate company growth by allowing employers to take charge of their greatest asset, their employee data. Oryel s integrated database technologies deliver an unobstructed view of payroll, HR, and benefits administration while proactively engaging employees with easy to use self-service offerings. And with Oryel s Human Resource Management Services, organizations have a range of solutions to choose from. Visit Oryel on the Web at www.oryel.com Call 919-256-0885.
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