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Digicel Jamaica Announces Increased Customer Base10 November 2005
Digicel, the Caribbean's leading mobile
telecommunications provider, today announced that Digicel's Jamaica
operations have reached a milestone of 1.376 million subscribers as a
result of the company's strong customer-centric focus and success over the
past four and a half years.
Digicel Jamaica gained 24,000 new subscribers in the month of October 2005
alone as the company continued to focus on its customers' needs, offering
handset trade-ins from other networks as well as promotions such as J$1
per SMS (text), J$1 calls at night, and discounts on state-of-the-art
handsets. Based on customer satisfaction surveys by Marketing Strategy
Ltd., a Jamaica-based market research organization, Digicel ranked number
one in customer service in the Jamaica market for the past four quarters
among all other service brands in the country.
"We are delighted with our continued growth in Jamaica. The fact that our
customer base now equals over half of the population represents a sound
endorsement that we are offering a valued and quality service," said Mr.
David Hall, CEO of Digicel Jamaica. "Our customer-centric approach,
simplicity in tariffs and rates, and easy access to new offerings, has
ensured that we are consistently in the number one position for excellent
customer service in the country."
Digicel launched its first operation in Jamaica in April 2001 as the
country's first GSM mobile service, ending a long-standing monopoly. In the
first 100 days of operation, 100,000 subscribers were secured -- a goal
originally established for the company's one year mark. With investments in
the Caribbean exceeding US$600 million, Digicel has built the
infrastructure to provide nearly 100 percent of network coverage in
Jamaica, bringing telecommunications service to local and rural residents
that never before had a viable option with the incumbent provider.
According to Digicel Group CEO, Mr Colm Delves, "Digicel's success in
Jamaica has been phenomenal. Effectively Digicel has become a more
successful company than the decades-old incumbent in just four years of
operation. While duplicating this success in other countries, we are
rapidly gaining market share across our other operations as we continue to
expand our Pan Caribbean network."
With the recent achievements of new licenses and acquisitions, Digicel is
on its way to offer services in the near future in more than 15 Caribbean
countries, covering a total population of 14 million people. The Caribbean
company is focused on building a seamless Pan Caribbean network delivering
enormous benefits for the region.
ABOUT DIGICEL GROUP
Since its launch in 2001, Digicel has become the fastest growing wireless
telecommunications operator in the Caribbean. In four years, Digicel has
become renowned for competitive rates, unbeatable coverage, superior
customer care, a wide variety of products and services, and
state-of-the-art handsets. It is the largest GSM operator in the region.
By offering innovative wireless services and community support, Digicel has
become a leading brand in the Caribbean and has placed the region at the
cutting edge of wireless communications.
Incorporated in Bermuda and currently operating in eight countries
including Aruba, Barbados, Curaçao, The Cayman Islands, Grenada, Jamaica,
St. Lucia, St. Vincent and the Grenadines, Digicel looks forward to
launching in Trinidad & Tobago and Haiti as well as entering into the
markets of Bermuda, Anguilla, St Kitts & Nevis, Antigua & Barbuda and
Dominica through its acquisition of Cingular Wireless' Caribbean and
Bermuda operations. The acquisition also allows Digicel licenses in St
Martin, Guadeloupe, Martinique and St Barths.
The company is the lead sponsor of Caribbean sports teams including the
West Indies Cricket Team, Special Olympics teams across the Caribbean and
is title sponsor of the Digicel Caribbean Football Union Cup, which
involves over 30 Caribbean countries and is an important qualifier towards
the CONCACAF Gold Cup.
Visit www.digicelgroup.com for more information on Digicel
Contact:
Maureen Rabbitt
Digicel
T: + 1 876 361 2852 (Jamaica)
Sarah Hunkins
Cohn & Wolfe (for Digicel)
T: + 1 212 798 9789
SOURCE: Digicel
Source: Marketwire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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