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Exeter Hospital of New Hampshire Retains Winsper as Agency of Record to Develop Comprenhensive Marketing Program26 June 2006
Boston, MA (PRWEB) June 26, 2006 -- Exeter Hospital of Exeter, NH, has chosen Winsper, a full-service, integrated, brand communications firm, as its agency of record. Winsper will create a comprehensive marketing program for the hospital encompassing extensive consumer research, strategic brand positioning, direct marketing, development of all print, radio and OOH brand advertising, and other integrated communications responsibilities. Exeter Hospital and its affiliates have been an important part of the Exeter community for over 100 years, with beginnings as the Exeter Cottage Hospital in 1897.
Winsper was chosen based on its strength as a «Thinking Firm» with the exceptional ability to develop ideas across marketing, creative, and business and retail platforms. The agency won the business following a formal review of undisclosed agencies and by besting the incumbent. Winsper will help Exeter Hospital grow its business by building community awareness of the many specialties and services offered by the hospital. Estimated billings are $1M and new creative breaks in September 2006.
«At a time when healthcare is experiencing remarkable change and unique challenges, Exeter Hospital has excelled in its ability to meet the region's growing health care needs and continues to be among the premier hospitals in the region,» said Ron Goodspeed, Director of Community Relations and Development. «The Winsper team quickly understood and embraced these challenges, defined the direction that we need to head, and demonstrated the ability to execute plans as nimbly and expertly as we have to in our hospital environment. The Winsper team is staffed completely by senior-level leaders, an unusual practice for an agency, which allows them to provide clients with integrated, executable ideas based on knowledge and experience.»
«Exeter Hospital is a wonderful facility with significant impact in the community and across the region. Senior-level management came to Winsper with the awareness that they needed to re-brand and develop a comprehensive and succinct program with which to tell an important story,» said Jeff Winsper, President. «Winsper understands the challenges involved in healthcare and is able to develop integrated programs to educate and inform both vertically and to the consumer. We are thrilled to be able to tell Exeter's story of state-of-the-art services, some of the regions best doctors and staff, and a record of giving approximately $8.3M back to the community in which it lives.»
About Winsper
Winsper positions itself as a thinking firm headquartered in Chestnut Hill, MA. The company devises new ways for its clients to build their brand value over time and sales overnight by providing integrated marketing solutions across all facets of its client business including marketing, advertising, public relations and creative communications. Winsper is an independent agency representing both emerging and established companies in a variety of industries, including finance, retail, luxury and consumer markets. Brand experience includes Timberland PRO, Bombardier Flexjet, Pilatus Aircraft, Siemens Business Services, Hawker Jets, Young's Brewery, UBS, Raytheon Aircraft (Beechcraft Jets), and Moonrock Paper.
Visit www.winsperinc.com.
About Exeter
The affiliate companies of Exeter Health Resources (EHR) include Exeter Hospital, Exeter Healthcare, Core Physician Services, Rockingham Visiting Nurse Association & Hospice, and Synergy Health & Fitness. As leaders in healthcare in the Seacoast area, they provide a full spectrum of comprehensive, quality services. Specialty services and programs include Cardiovascular Specialties, The Family Center, Center for Cancer Care, Center for Reproductive Care, Orthopaedic Services, Gastroenterological Services, Center for Breast Health, and Head & Neck (ear, nose & throat) services. EHR's mission is to improve the health of the community.
Source: prweb
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