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IABC/Pittsburgh to Present 'The Importance of Branding' Professional Development Program

Private label brands are available in a number of consumer goods, and if consumers can purchase these private labels at significantly lower prices than national brand names, what makes them buy one brand over the other?

"The Importance of Branding" is the focus of a professional development program, presented by IABC/Pittsburgh on Thursday, April 27 from 11:30 a.m. to 1:30 p.m. at The Rivers Club in One Oxford Centre in Downtown Pittsburgh. Geyer Printing is the sponsor of this program.

Susan Edwards, vice president of marketing services at GlaxoSmithKline Consumer Healthcare, will discuss brand differentiation and how to build consumer trust to keep them coming back for more. Ms. Edwards is responsible for advertising services, consumer relations, consumer insights, relationship marketing, image design management and corporate communications at GSK Consumer Healthcare. She has held various roles for GSK Consumer Healthcare since 1978, being appointed to her current position in 2000. Previously, she worked at Procter & Gamble.

The cost of the lunch program is $35 for IABC members, $40 for nonmembers and $20 for students.

To register for this program, go to http://www.iabcpittsburgh.com.

IABC/Pittsburgh is a chapter of IABC, the International Association of Business Communicators. In addition to the Golden Triangle Awards program, locally IABC sponsors programs targeted to the interests and development of professional communicators. For additional information on the IABC/Pittsburgh, or its Golden Triangle and Business Communicator of the Year awards, visit http://www.iabcpittsburgh.com.

IABC, the International Association of Business Communicators, is a not- for-profit international network of professionals committed to improving the effectiveness of organizations through strategic interactive and integrated business communication management. It is the leading resource for effective communication practice, providing products, services, activities and networking opportunities to help people and organizations achieve excellence in public relations, employee communication, marketing communication, public affairs and other forms of communication.

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