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IABC Releases Handbook of Organizational Communication17 May 2006
SAN FRANCISCO, CA (PRWEB) May 16, 2006 -- The International Association of Business Communicators (IABC) has released The IABC Handbook of Organizational Communication in partnership with publisher Jossey-Bass. With contributions from the leading experts in organizational, business and corporate communication, this all-new IABC resource offers a comprehensive collection of practical knowledge and insights about effective communication and its effect on organizational success.
The IABC Handbook of Organizational Communication includes examinations on internal communication, public relations, marketing and communication strategy. This fourth edition also includes illustrative case studies and information on new topics such as globalization and cross-cultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
The handbook is designed to be a flexible resource with a wide range of applications and includes an online instructor's guide that provides practice exercises, assessments, lesson plans and more. Those new to the world of corporate communication will find that the book highlights issues that are critical to understand and master in any organization. Professional communicators will gain new insights into traditional and emerging issues in organizational communication. Corporate executives who are outside the communication discipline will develop an understanding of the importance and reach of communication within their organization and with other stakeholders outside their organization.
The Handbook of Organizational Communication is now available as a hardcover book at http://store.yahoo.com/iabcstore/knowcenres.html. Retail price US$90 (IABC members US$85). Order online or call +1 415.544.4700 or 800.776.4222.
Advance praise for The IABC Handbook of Organizational Communication:
"This is an important new large-scale professional public relations reference work. It contains something for everyone in corporate communication. Its distinctive international flavor, in a rapidly globalizing business world, makes it a user-friendly reference from many cultural perspectives."
—James E. Lukaszewski, ABC, APR, Fellow PRSA, chairman and president, The Lukaszewski Group Inc.
"The IABC Handbook of Organizational Communication is a truly comprehensive and didactical overview that will provide both students and practitioners with the basics of this complex management function. Contents are developed by worldwide-recognized professionals and reflect state-of-the-art knowledge of this field."
—Rose-Marie Losier, managing director, Spanish Association of Communication Directors
"The IABC Handbook of Organizational Communication makes a quantum leap from its predecessor editions by broadening the scope of topics covered, bringing in the expertise of 46 chapter contributors, and creating a book that is both textbook-ready for the classroom and an excellent resource in a communicator's office."
—Wilma Mathews, ABC, IABC Fellow, director of constituent relations, Arizona State University
About the editor
Tamara Gillis, Ed.D., ABC, is associate professor and chairman of the department of communications at Elizabethtown College in Pennsylvania. She also serves as a communications consultant with Cooper Wright LLC. In her career, she has led communication programs for higher education institutions, associations and a health care corporation. She has served as faculty at universities in Swaziland and Namibia and the Semester at Sea program. The IABC Research Foundation honored her with the 2004 Foundation Lifetime Friend Award. In 2001–02 she chaired the IABC Research Foundation and has held leadership positions at the district and international levels of IABC.
About IABC
The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 13,000 members in 67 countries, 100 chapters and 10,000 organizations.
Source: prweb
All trademarks and copyrighted information contained herein are the property of their respective owners.
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