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Innovative and Customized Packaging Solutions Drive the Personal Care Packaging Markets28 March 2006
The personal care packaging market is growing steadily and is driven by the innovative design and flexibility of packages. Plastic containers dominate this market, followed by glass and metal containers, while tubes are another package type that is emerging and substituting the traditional materials in a number of applications. The market is facing challenges in the form of pricing pressures and industry consolidation. The influence of the booming personal care market and newer range of product introductions, however, negates the detrimental effect and aids in the growth of the market.
Frost & Sullivan (http://www.chemicals.frost.com ) finds that the U.S. Personal Care Packaging Markets earned revenues of $3.04 billion in 2005 and estimates this to reach $3.97 billion in 2012.
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants an overview of the latest analysis of the U.S. Personal Care Packaging Markets, then send an e-mail to Trisha Bradley, Corporate Communications at trisha.bradley@frost.com with the following information: your full name, company name, title, telephone number, e-mail address, city, state, and country. The brochure will be e-mailed to you upon receipt of this information.
Innovation in packaging design is a key factor influencing the personal care packaging market. Personal care manufacturers target products in unique shapes and sizes combined with newer decorating and labeling features. In this consumer-driven market, "Shelf Appeal" becomes the need of the day, pushing manufacturers to provide packaging solutions that are customized, exclusive and unique.
The personal care packaging market is driven by flexibility in design and innovation. Since the personal care market is dynamic, the packaging suppliers need to innovate constantly in order to survive and grow in this market.
"There are numerous personal care products available in the market, and thus the key differentiator is in its package. The shape, size, color and the total look of the product has become the selling point of personal care products," says Frost & Sullivan Research Analyst, Anupama Ramaswamy.
The primary reasons for increased pressure on profit margins of suppliers are the end users who are large companies forcing packaging suppliers to keep prices low. Several end users are consolidating and thus, becoming larger. As a result, the number of end users is decreasing and strengthening their position. Lastly, these large companies are moving toward reducing the number of suppliers to lower their operations and to maintain low overheads to cut down procurement costs, therefore, making the marketplace more competitive.
"Greater bargaining power of customers puts pressure on profit margins of personal care packaging companies. The large buyers can exert strong bargaining pressure on their suppliers to get the lowest possible price. As the personal care market becomes increasingly competitive, the large multinational customers constantly exert pressure on their packaging suppliers to keep the prices low. Therefore, the profit margins of packaging companies become extremely tight," says Frost & Sullivan Research Analyst, Raja Prasanna.
To tackle such an important challenge, small and medium sized companies need to invest in niche market segments, thus avoiding the impact of price reduction pressure from consumers. Larger packaging companies that invest in mass production need to increase capacity, thus aiding them in the advantages of lower cost. This strategy will do the counter effect in controlling the challenge of price pressures.
U.S. Personal Care Packaging Markets is part of the total Chemicals & Materials subscription (CMCM-39, CMCM-CM), which also includes research in the following markets: U.S. Aseptic Packaging Markets, U.S. Pharmaceutical Packaging Markets, U.S. Caps and Closures Markets, U.S. Retort Packaging Markets, U.S. Flexible Food Packaging Markets and so on. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews are available to the press.
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com .
U.S. Personal Care Packaging Markets
F687
Contact:
Trisha Bradley
Corporate Communications - North America
P: 210.247.3870
F: 210.348.1003
E: trisha.bradley@frost.com
Magdalena Oberland
Corporate Communications - Europe
P: +44 (0) 20 7915 7876
F: +44 (0) 20 7730 3343
E: magdalena.oberland@frost.com
Donna Jeremiah
Corporate Communications - Asia Pacific
P: +603 6304 5832
F: +603 6201 7402
E: djeremiah@frost.com
Sharmin Jassal
Corporate Communications - Australia
P: +61 2 8247 8900
F: +61 2 9252 8066
E: sharmin.jassal@frost.com
http://www.frost.com
Source: prnewswire
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