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Low and Medium Capacity UPS Systems to Drive the Growth of the Philippines UPS Market

8 October 2005

With the economy getting back on
track, the Philippines is increasingly attracting foreign direct investment by
promoting itself as an IT-competent country. The economic growth, along with
the rapid strides made in the telecom, information technology (IT) and
healthcare segments present a lot of encouragement and opportunities for the
uninterrupted power supply (UPS) market.
New analysis from Frost & Sullivan (http://www.power.frost.com ),
Philippines Uninterruptible Power Supply Markets, reveals that funding for
this market totaled $33.9 million in 2004 and projects to reach $57.7 million
in 2011.
If you are interested in a virtual brochure, which provides manufacturers,
end-users, and other industry participants with an overview of the Philippines
Uninterruptible Power Supply Markets, then send an e-mail to Donna Jeremiah,
Corporate Communications, at djeremiah@frost.com with your full name, company
name, title, telephone number, fax number and e-mail address. Upon receipt of
the above information, an overview will be sent to you by e-mail.
A primary factor that had held the economy back was the poor quality of
power supply infrastructure. Even now, despite production of electricity
overshooting demand, the power quality and supply is erratic, with frequent
blackouts and severe fluctuations.
Many islands in the Philippines do not even have the basic infrastructure
for electricity supply. The government expects the demand for electricity to
increase by a modest nine percent over the next ten years. UPS manufacturers
are expected to take advantage of this inferior power quality to market their
products.
"Manufacturers of these systems have to strategize innovatively to ensure
smooth adoption of new technologies," says Frost & Sullivan Research Analyst
Koushik Murthy. "This is because consumers have traditionally been reluctant
to rely on new technologies, as there are no set technical standards for the
UPS systems."
The initial high costs are also huge deterrents to the quick uptake of
unproven technologies. However, with consumers' growing dependence on
personal computers and the gradually declining prices of UPS systems, there
has been a rise in the adoption rates.
This drop in prices will expectedly have an adverse effect on
manufacturers' profit margins. The lower-end participants will find it
particularly difficult to match the pricing demands, especially with an
increasing number of vendors with inexpensive products entering the
increasingly unorganized market.
To counter this intense competition, manufacturers should emphasize on
product quality and after sales service and set themselves apart from the
rest. Another key issue they have to address is the education of end-users
about the importance of protecting their costly equipment and the data.
Users are increasingly realizing the importance of computers as a source
of information. This trend, along with the UPS manufacturers' tie-ups with
personal computer (PC) manufacturers, is expected to give the market a
significant boost.
Meanwhile, Asia has also established itself as a long-term, high-growth
region for call center activity, buoyed by various companies' enthusiasm to
offshore operations to Southeast Asia. Among the countries in this region,
the Philippines will have the most number of call centers -- more than 17,000
-- by 2008. This creates tremendous opportunities for the UPS market.
The domestic telecom industry continues to grow simultaneously due to the
expansion of mobile services. There has been a surge in the number of
cellular phone service subscribers and the penetration rate currently is
approximately 26 per 100 people.
"As telecom servers and other critical equipment require clean power and
protection for their hassle-free operation, there is a wide market for the UPS
industry," notes Murthy.
Philippines Uninterruptible Power Supply Markets is part of the Power
supplies/Power Quality Equipment UPS subscription. It segments the market
into less than 1kVA, 1 to 6kVA, 6 to 20kVA, 20 to 50kVA, 50 to 200kVA and
above 200kVA. The study also discusses the standby (off-line UPS), line
interactive UPS, and double conversion (online UPS). It analyses major
industry challenges, market drivers and restraints, and potential threats
faced by the market participants along with a comprehensive analysis of the
market. Executive summaries and analyst interviews are available to the
press.
Frost & Sullivan, a global growth consulting company, has been partnering
with clients to support the development of innovative strategies for more than
40 years. The company's industry expertise integrates growth consulting,
growth partnership services, and corporate management training to identify and
develop opportunities. Frost & Sullivan serves an extensive clientele that
includes Global 1000 companies, emerging companies, and the investment
community by providing comprehensive industry coverage that reflects a unique
global perspective and combines ongoing analysis of markets, technologies,
econometrics, and demographics. For more information, visit
http://www.frost.com .

Philippines Uninterruptible Power Supply Markets
4B45

Contact:
Donna Jeremiah
Corporate Communications - Asia Pacific
P: +603 6304 5832
F: +603 6201 7402
E: djeremiah@frost.com

Tori Foster
Corporate Communications - North America
P: 210.477.8448
F: 210.348.1003
E: tori.foster@frost.com

Magdalena Oberland
Corporate Communications - Europe
P: +44 (0) 20 7915 7876
F: +44 (0) 20 7730 3343
E: magdalena.oberland@frost.com

http://www.frost.com

Keywords in this release: uninterruptible power supply, UPS, Philippines,
standby, off-line UPS, line interactive UPS, double conversion, online UPS,
research, information, market, trends, technology, service, forecast, market
share

Source: PR Newswire





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