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More Consumers Want Wireless As Bundle Option, But Carriers Hesitant

Telecom carriers apparently are not providing wireless in their service bundles as frequently as customers would like, reports In-Stat (http://www.in-stat.com). According to an In-Stat consumer survey, only 18% of current bundle subscribers have wireless, even though 31.6% actually wish to include wireless in their telecommunications bundle, the high-tech market research firm says.

“The struggle between wireless and wireline services for subscribers and revenue seems to contribute to a tension between regulated incumbent telephone companies and their affiliated unregulated wireless companies,” says David Chamberlain, In-Stat analyst. “As a result, the telcos may be missing an opportunity that the cable companies may soon be capitalizing on.”

A recent report by In-Stat found the following:

* Wireless has eroded the minutes of use for long distance and local calling. Respondents report a mean reduction in long distance minutes of 60% and local calling by 46.9%.
* Even though half of the wireline local and long distance usage has been replaced by mobile phone use, 81% of consumers want to keep their fixed line services.
* The survey also found that consumers still prefer easy-to-understand service bundling and shy away from complex converged wireless/wireline services.

The report, Wireless in the Consumer Telecom Bundle: Discounts without Convergence (#IN0502095MCM), covers the results of a survey that examines consumer attitudes toward carriers, their current bundling spending, and wishes for bundled services. It also covers erosion of minutes of use for wireline long-distance and local calling by wireless subscribers.

To purchase this report, or for more information, please contact Erin McKeighan at 480-609-4551; emckeighan@reedbusiness.com. The report price is $2,995 U.S. Dollars.
Contact Information:
Cheryl Cadden
Marketing Coordinator
In-Stat
480-609-4540
cheryl.cadden@reedbusiness.com

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