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MTS Allstream and Lavalife recognized at Canadian Information Productivity Awards

MTS Allstream, one of Canada's leading national communication solutions providers, is pleased to announce that its customer, Lavalife Corp. has received national recognition for its ability to design technical solutions that meet specific business requirements. Lavalife won the Silver Award for Excellence in the category of Technical Innovation for its Voice over IP (VoIP) solution at the Canadian Information Productivity Awards (CIPA) last month.

The Awards recognize companies with technical solutions that were developed to address particular business requirements. Nominated by MTS Allstream, the award acknowledges Lavalife's VoIP solution, which uses MTS Allstream's leading-edge MPLS technology. The MPLS technology was designed specifically by MTS Allstream to meet Lavalife's business requirements of greater operational efficiencies, and a more efficient cost structure.

In recent years, Lavalife's Voice Personals product, based on Interactive Voice Response (IVR) technology, was increasingly under threat from challengers. Profitability was restricted by the need to maintain multiple points of presence across North America at significant expense while meeting regional telephone company requirements. In response, MTS Allstream worked with Lavalife to develop a way to capture all of Lavalife's Canadian calls using Voice-over-Internet Protocol (VoIP) technology. Together, MTS Allstream and Lavalife built the first significant inbound local and toll-free VoIP platform in Canada.

Today, all Lavalife traffic is delivered centrally to Lavalife's IVR applications as an inbound VoIP stream over a private IP network.

"The measure of a great relationship is how both parties head into the unknown. Over the course of our work with MTS Allstream, we have done a number of things that neither of us have done before and MTS Allstream responded as well or better than we could ever have expected," said Loren Hicks, Chief Information Officer, Lavalife. "This is more than just a supplier/customer relationship; we see MTS Allstream as a real partner in our business, and look forward to having the company at our side as we tackle the next big projects."

"This award is a great example of true collaboration and how MTS Allstream really listens to, and works with our customers to help them succeed in the area of innovation while meeting their unique business requirements," said Eric Fletcher, Senior Vice President of Marketing, MTS Allstream. "Lavalife is a leading provider of technology-based services and we're proud to have contributed to their success in this area."

About MTS Allstream

MTS Allstream Inc. is one of Canada's leading national communication solutions providers, delivering innovative products and services through its Consumer Markets and Enterprise Solutions divisions. Our Consumer Markets division serves small business customers nationally and residential customers in Manitoba with a full suite of wireline voice, high-speed Internet and data, next generation wireless, digital television, security and alarm monitoring services. Our Enterprise Solutions division provides national business customers with a world-class portfolio of IP-based connectivity, managed network services, and professional services. MTS Allstream's extensive national broadband fibre optic network spans more than 24,300 kilometres, and provides international connections through strategic partnerships and interconnection agreements with other international service providers. MTS Allstream is a subsidiary of Manitoba Telecom Services Inc. whose common shares are listed on The Toronto Stock Exchange (trading symbol: MBT). For more information, please visit: www.mtsallstream.com.

About Lavalife

Lavalife is ranked the No.1 dating site in Canada(*) and is ranked among the top 10 worldwide dating sites.(xx) A leading provider of products and services designed for singles, Lavalife connects, engages and entertains through a variety of web, voice and mobile offerings. Founded in 1987, Lavalife Corp. markets its products and services across the United States, Canada and Australia and allows its members anytime, anywhere access to like-minded individuals. Lavalife's open-minded approach to dating allows singles to choose how they want to "click" by offering three unique communities: dating, relationships and intimate encounters. Lavalife has attracted millions of unique members who exchange 1.3 million messages every day. For more information, visit www.lavalife.com/corp or www.lavalife.com/mediaroom.

(*) Source: Combination of comScore Media Metrix and Lavalife. Lavalife

estimates that it ranks No.1 in Canada when publicly quoted statistics

are adjusted to reflect traffic assigned to other web sites.

(xx) Source: Combination of comScore Media Metrix and Lavalife. Lavalife

estimates that it ranks in the top 10 worldwide when publicly quoted

statistics are adjusted to reflect traffic assigned to other web sites.

About the Canadian Information Productivity Awards

CIPA is Canada's oldest and largest awards program in the field of information technology and the premier showcase for Canadian IT and innovation. It is supported by Managing Sponsor CGI Group Inc., and leading industry technology companies Hewlett-Packard (Canada) Co. and CA Canada, as well as: IDC Canada, research partner; Rogers Communications Inc., IT World Canada and High Road Communications, media partners, and allied technology associations CATA, CHITTA, CIPS, COACH, CME, FiQ and ITAC.

The mission of CIPA is to recognize and celebrate excellence that fosters innovation and enhanced global competitiveness in Canada. This is achieved through recognizing organizations that have successfully developed and implemented innovative IT-based projects in the areas of customer care, operations and efficiency, organizational transformation and exceptional innovation that achieve significant productivity gains for their organizations.

Winners of the annual competition gain national and international recognition at the CIPA Gala Banquet in November and through extensive media exposure and on www.cipa.com.

For further information: MTS Allstream - Media: Courtney Reistetter, MTS Allstream, (416) 345-3427, courtney.reistetter@mtsallstream.com; Lavalife - Media: Brooke Smith, VPR, (212) 627-3439, brooke@vppublicrelations.com

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