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National Education Company Improves Advertising Tracking - Vanity 800 to Measure Advertising Effectiveness12 July 2005
In early 2004, TechSkills went searching for a way to improve quality and track the effectiveness of their advertising dollars.
The company wanted to improve quality of service, and track effectiveness of corporate advertising efforts. Gary Ennis, Director of Marketing for TechSkills, contacted 800response, a provider of Custom 800 toll-free numbers, also known as vanity numbers, located in Burlington, VT to activate a series of toll-free numbers, including 1-800-NEW-SKILLS, with call recording.
After activating vanity 800 phone numbers with call recording, TechSkills was able to refine its procedures to target specific issues that its Admissions Specialists face when enrolling potential students. “Using custom numbers with the call tracking and recording services improves accountability for incoming calls, and provides key information on the effectiveness of specific advertising campaigns,” says Ennis.
Ennis also recognizes the importance of recording incoming phone calls to improve quality. Call recording gives TechSkills the ability to capture and review conversations on each incoming call, and make necessary changes to their quality improvement process. “The call recording feature is a great training tool for our location managers. They rely on listening to the conversations that our Admissions Specialists have with potential students, and then use those recordings to help improve the quality of the response provided,” says Ennis.
Additionally, because of the online call tracking reports, TechSkills is able to focus its advertising dollars on media outlets that have proven response rates. “In the past, we relied on our Admissions Specialists to obtain key information from callers. That is not always the most effective way to capture data. The Call Tracking service from 800response allows us to determine which venues are effective in reaching our target market and generating calls to our 32 different locations,” says Ennis.
800response is the premier provider of Custom 800 service and offers the broadest selection of Custom 800 numbers available today. Services include counsel on selection of the most appropriate 800 number for businesses, a sophisticated Call Routing platform, Call Recording, and extensive real-time Call Tracking reports that provide invaluable demographic information to our customers. For more information and to search the directory of available numbers visit or call 1-800-NEW-SALES.
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Source: PrWeb
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