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ROOKS COMMUNICATIONS Is Nationally Designated In Top 25 LOHAS Marketing Firms4 July 2006
Portland, Me- Rooks Communications, a Portland based advertising and public relations firm was recently designated as one of the top 25 Lifestyles of Health and Sustainability (LOHAS) marketing agencies in the country. Awarded by the industry s leading publication, LOHAS Journal, the criterion required that the firms display a clear commitment to LOHAS principals as a strategic advantage, among several other factors.
The LOHAS principles exemplify a diverse marketplace for goods and services focused on sustainable living, the environment, social justice, health, and personal development. Currently a $228.9 billion market in the United States, consumers attracted to this industry represent a substantial group. With approximately 30 percent of the adults in the U.S. currently considered LOHAS consumers, the numbers continue to increase.
"It s validation on two levels. One: the market for a socially and environmentally responsible ad agency is growing. And two, that we are doing great work," says President of Rooks Communications, John Rooks. He continues, "most of the other agencies on the list are on the West Coast. We re one of the few on the East Coast."
Rooks Communications is a strategic advertising and public relations agency that focuses on raising awareness of environmental, natural, and cultural resources. An innovative firm, it strives to advance companies and organizations that promote the new model of authentic consumption. For more information visit www.RooksCommunications.com.
Source: prleap
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