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Scratch Gets the Electrolux "Complete Kitchen" - Swedish Appliance Giant Solicits Toronto Agency to Market Entire Product Line-up in Canada

Based on the success of the strategies and programs developed for the Frigidaire line in 2006, scratch has been awarded all of the Electrolux major appliance business in Canada. Frigidaire has just put the finishing touches on its most successful year to date resulting in record sales, unparalleled consumer awareness, and increased customer satisfaction.

“If you look at what scratch did for us on Frigidaire in just a year, the results are undeniable,” says Stephanie Clarke, Marketing Manager, Electrolux. “I am confidant that Electrolux and White Westinghouse will share the same level of success with scratch on the account.”

The majority of the marketing push will emphasize the Frigidaire portfolio with the sub-brands: Frigidaire Base, Gallery Series, and Professional Series. However, a dedicated effort will be placed on both the Westinghouse and ICON brands. Scratch is looking forward to take the entire Electrolux organization to the next level by developing smart, cost effective and ROI based branding initiatives. 

About scratch

scratch is a full-service marketing communications firm with expertise in both on-line and off-line development and integration. The highly experienced staff excels in all forms of branding initiatives, including: advertising, in-store promotions, online training platforms, event marketing, and contest-based programs. For more information about scratch and the services provided, visit www.scratchmarketing.com

About The Electrolux Group (Canada)

No other appliance company has a wider scope of solutions, nor the experience to back them up, than Electrolux. Their long presence in people’s homes around the world means that no other appliance company has gained the same level of understanding of how people live their lives in and around the house. The Electrolux Group (Canada) has three brands currently offered: Westinghouse, an affordable entry-level appliance line, the high quality and feature laden mid-range Frigidaire line, and the premium niche driven Electrolux ICON brand. Visit www.electrolux.ca or www.frigidairecanada.ca for more information on all Electrolux products.

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