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SPARK a rhythm with TELUS Mobile Music and the LG 8100 mobile entertainment device15 March 2006
TELUS today announced TELUS Mobile Music, offering clients across the country access to Canada's largest mobile music catalogue and the only one offering selections from all the world's biggest record labels - EMI Music, SonyBMG, Universal Music Group and Warner Music Group. TELUS also announced the exclusive availability of the LG 8100, a mobile entertainment and communications device packing an MP3 player, stereo speakers, Bluetooth functionality and much more.
"TELUS Mobile Music provides the instant gratification of getting the songs you want anywhere, anytime from Canada's largest mobile music library," said Robert Blumenthal, TELUS' Senior Vice President of Products and Services. "The newest addition to SPARK, TELUS' set of consumer-oriented mobile entertainment, information and messaging services, TELUS Mobile Music makes downloading music fast and easy."
High Speed Downloads
Operating on TELUS' Wireless High Speed network, TELUS Mobile Music lets clients download full-track songs in seconds, thanks to typical broadband download speeds of 400 to 700 kilobits per second (kbps). Based on the CDMA 1xEVDO standard, Wireless High Speed is available in Vancouver, Calgary, Edmonton, Toronto, Montreal and Quebec City, and is expected to roll out to more urban centres in 2006. Where Wireless High Speed is not yet available, clients can access TELUS Mobile Music on the TELUS 1X digital data network at speeds up to 144 kbps.
With the unique and easy-to-navigate TELUS Mobile Music Storefront, clients can browse, preview and purchase music for both their wireless phones and their desktop computers. The TELUS Mobile Music Storefront is powered by Musiwave using the ADORA content delivery platform from Digital World Service (DWS). As part of TELUS' ongoing commitment to protect artists' rights, the company has selected SDC to provide full Digital Rights Management protection and the SDC DRM Music player client application on copyrighted music content.
TELUS Mobile Music tracks cost $1.99 each, plus a 50 cent download fee - no additional data package is required. Clients get two copies of each song, one for their wireless phone and one for their desktop computer. With Tune Tracker software, clients can quickly identify their favourite songs by holding their wireless phone close to a stereo speaker. If the song is part of the TELUS Mobile Music catalogue, they can immediately download the song via a link on the phone's display. Tune Tracker identification costs an additional 50 cents per song. More information about TELUS Mobile Music is available at telusmobility.com/music.
SPARK - Mobile Entertainment and Information in the palm of your hand
The introduction of TELUS Mobile Music is part of the new TELUS SPARK lineup of mobile entertainment, information and messaging services for consumers, which also includes TELUS mobile TV, multimedia messaging, downloadable images, ringtones, videos and games, and new Web browser features, including search tools and a broad range of new online content.
The SPARK advertising campaign, set to begin formally on March 20, stars TELUS' newest "spokescritters" - a Moluccan cockatoo, a Palm cockatoo and colourful lovebirds. TELUS chose the birds for the SPARK campaign thanks to their stunning visual appearance and unique personalities, making them a perfect fit for the future friendly TELUS brand. To learn more about SPARK, please visit telusmobility.com/spark.
LG 8100: The Ultimate Entertainment Phone
For the ultimate music downloading experience, clients can access TELUS Mobile Music with the exclusive LG 8100, a powerful multimedia device from LG Electronics that operates on TELUS' Wireless High Speed network.
The LG 8100 also features a built-in MP3 player with external controls, stereo speakers for superior sound quality, TELUS Mobile TV access, video recorder functionality, a 1.3 megapixel camera, Bluetooth(R) wireless technology for use with hands-free headsets, car kits and modems and an optional 1GB mini SD memory card for storing a wide range of music, video, photo and other files.
The LG 8100 is available at TELUS retail locations across Canada in a choice of black and, coming soon, white exteriors for as low as $99.99 on a three-year contract or $349.99 without a contract.
About TELUS
TELUS (TSX: T, T.NV; NYSE: TU) is the largest telecommunications company in Western Canada and the second largest in the country, with $8.1 billion of annual revenue, 4.7 million network access lines and 4.5 million wireless customers. The company provides customers with a full range of telecommunications products and services including data, voice and wireless services across Canada, utilizing next generation Internet-based technologies. For more information about TELUS, please visit www.telus.com.
About Musiwave and Openwave
Musiwave, an Openwave company (Openwave Systems Inc. NASDAQ: OPWV), is a leading provider of Mobile Music entertainment solutions, including software, marketing and content management, to operators and media companies worldwide. For more information, please visit www.musiwave.net.
Openwave is the leading independent provider of open software products and services for the communications industry. Openwave's breadth of products, including mobile phone software, multimedia messaging software (MMS), email, location and mobile gateways, along with its worldwide expertise enable its customers to deliver innovative and differentiated data services. Openwave is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com.
About SDC
SDC is a Swiss-based company with a global focus established in 1994 and is the leading DRM technology provider for Mobile Music services with customers like O2, SFR, T-Online, T-Mobile, Telstra and Vodafone D2. It works alongside leading players in the DRM space to deliver the promise of mobile content distribution, including SonyBMG, Warner Music, EMI, Universal, AIM, Sun Microsystems, Siemens Mobile, MusiWave and Digital World Services AG. It is a member of the Open Mobile Alliance. SDC is a privately owned company headquartered in Basle, Switzerland. www.digicont.com
About LG Electronics
LG Electronics, Inc. is a global force in electronics, information and communications products with 2004 annual sales of US $38 billion (consolidated). With more than 66,000 employees working in 73 subsidiaries in 39 countries around the world, LG Electronics is comprised of four main business companies including Digital Display, Digital Media, Digital Appliance, and Mobile Communications. For more information about LG Electronics Inc., please visit www.lg.ca.
This news release contains statements about expected future events that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward- looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future conditions, actions or events to differ materially from the expectations or intentions expressed in the forward-looking statements. Factors that could cause actual results to differ materially include but are not limited to: competition in wireless services; economic fluctuations; technology (including reliance on systems and information technology); availability and pricing of handsets; process risks (including conversion of legacy systems); business continuity events (including man-made and natural threats); and other risk factors discussed herein and listed from time to time in TELUS' reports, comprehensive public disclosure documents including the 2004 Annual Report, Annual Information Form, 2005 quarterly reports and in other filings with securities commissions in Canada (filed on SEDAR at www.sedar.com) and the United States (filed on EDGAR at www.sec.gov).
For further information: interview or product demonstrations, media may contact Julie Smithers, TELUS External Communications, (416) 684-6817, julie.smithers@telus.com
Source: newswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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