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Telemar Utilizes Experian-Scorex's Application Processing Solution to Enhance Customer Service13 December 2005
Experian-Scorex, the decision solutions business of Experian, announced today that Telemar, Brazil's largest telecommunications company, has fully implemented its Transact(SM) solution to manage the company's application processing operations and enhance customer service. Transact(SM), which incorporates Experian-Scorex's Strategy Management(SM) decisioning technology, allows Telemar to deliver risk-based, customer-focused decisions quickly by accessing both internal and external data sources to enrich the new applicant data.
Telemar delivers fixed-line telecommunication services to 16 Brazilian states, including Rio de Janeiro. It has approximately 64 percent (87 million consumers) coverage of the Brazilian marketplace. With more than 18 million lines installed, of which 97 percent have been digitized, and a fiber-optic cable network of more than 31,500 kilometers, Telemar is the largest provider of fixed-line telecommunication services in South America.
"We use data intelligence to help us not only accept or decline an applicant, but to also determine the right product, terms and other customer service opportunities," said Alexandre Marques, credit manager at Telemar. "Transact(SM) has allowed us to deliver a higher level of customer service while also being cautious of risk. We are very pleased with the results we have seen so far."
Experian-Scorex's Transact(SM) is a component-based solution that manages application processing strategies, enabling consistent decisioning throughout the business. By implementing the solution, Telemar is now able to control the entire decisioning process from the point of application through to new account setup. Low-risk applicants can be fast-tracked, which builds a good relationship with the customer from day one. More risky applicants can be further reviewed before a final decision is made, which typically benefits both Telemar and its customers.
"Deployment of Transact(SM) into Telemar's application processing environments enables the company to reduce risk, minimize bad debt and underwriting costs, and increase acceptance and conversion rates," said Murilo Pereira, country manager of Experian-Scorex, Brazil. "With the ability to create and manage decisioning strategies at every stage of the process, we are confident that our solutions will continue to bring significant benefits to Telemar as it further expands its operations."
Telemar also has enabled Experian-Scorex's reporting solution for Transact(SM) to help monitor the effectiveness of its scorecards and strategies. By combining the power of Transact(SM) and its reporting solution, Telemar will be able to further strengthen its application processing environment and make smarter customer decisions.
Transact(SM) is part of the Strategy Management suite of solutions that are used by more than 600 clients in more than 60 countries worldwide.
About Telemar
Telemar is the largest telecommunications company in Brazil by revenues and number of telephones installed. Its wide experience includes local fixed telephony, long-distance calls, Internet services, and data and image transmissions. Telemar's primary objective is to offer the ultimate technology in telecommunications, surpassing those levels required by customers and the market. To achieve this, Telemar invests consistently in development of new technologies and employee training in order to provide the best services to its customers. In 1998, the Ministry of the Communications decided to divide Telebras into 12 companies: three regional concessions for fixed telephony, a long-distance operation and eight concessions for mobile telephony. The biggest was Tele North East, which became Telemar in April 1999.
The cities covered by Telemar are Rio de Janeiro, Minas Gerais, Espirito Santo, Sergipe Bahia, Alagoas, Pernambuco, Paraiba, Rio Grande do Norte, Piaui, Ceara, Maranhao, Para, Amazonia, Amapa and Roraima -- 64 percent of the domestic territory. This area generates US$300 billion of GDP and has 87 million habitants, more than half the population of Brazil.
For more information on Telemar, visit http://www.telemar.com.br.
About Experian-Scorex
Experian-Scorex is a global leader of decision-support solutions, delivering billions of customer decisions annually for clients in more than 60 countries. By integrating predictive analytics, decision-support technologies and strategy optimization, Experian-Scorex provides solutions that enrich customer data and allow organizations around the world to proactively manage their relationships with their clients. Used across the entire Customer Life Cycle, Experian-Scorex's solutions enable organizations to manage and control credit risk and fraud, reduce operational costs and increase overall profitability. Experian-Scorex works closely with clients across diverse industries, including financial services, telecommunications, retail, leasing, automotive, insurance and utilities. As part of the global Experian organization, Experian-Scorex maintains connectivity with more than 70 credit bureaus worldwide. Additionally, with 30 offices around the world, it is uniquely qualified to support local, national, regional and global businesses.
Its global headquarters are in Nottingham, UK; Monaco; and Costa Mesa, Calif., USA. For more information, visit the company's Web site at http://www.experian-scorex.com.
Experian-Scorex is an Experian company. Experian's 12,000 people support clients in more than 60 countries, and annual sales exceed $2.5 billion. For more information, visit the company's Web site at http://www.experian.com.
Contacts: Murilo Pereira
Country Manager
Experian-Scorex Brazil
55 11 3053 0000
murilo.pereira@experian-scorex.com.br
Roslyn Whitehurst
Public Relations
Experian Americas
714 830 5578
roslyn.whitehurst@experian.com
Source: prnewswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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