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TMNG Issues Imperatives for Carriers, Wireless Operators, Cable Companies and Content Owners in New Study16 November 2005
The Management Network Group, Inc. (Nasdaq: TMNG), a leading provider of management consulting services to the global communications industry, today announced the release of a new study titled Changing Channels: Content Delivery at the Intersection of Telecom and Media, that provides a comprehensive, 360-degree look at the evolving nexus of content, content delivery and next-generation networks in the United States. The study evaluates the current market positions of traditional carriers, wireless operators, cable companies and content owners as they face new forms of delivering network-based digital content. The report finds that delivering content for content's sake may not be a viable long term strategy for carriers. Carriers may need to accept a more limited role than they are accustomed to, and they will need to add value by finding ways to improve the consumer's content consumption experience with greater flexibility, added functionality and improved simplicity. The most successful content producers will be those that best understand their audience, not just in the traditional sense, but also in the way they purchase and use telecom services. "The entertainment, computing and communications services markets are undergoing a profound transformation; resulting in entirely new value chains, partnerships and industry structures. Our clients need guidance to properly manage the risks and opportunities provided by this upheaval," said Rich Nespola, Chairman and CEO of TMNG. "Our new study provides our clients with key insights into this new environment, better positioning them to chart a steady course through the turbulent waters ahead." Among TMNG's key recommendations: For Carriers: * Determine the roles in content delivery you wish to occupy -- content creation, content aggregation, device management, etc. -- and use your scale and market influence to shape the emerging market. * Develop multi-product bundles that effectively tie new video services to voice and data services, not only in terms of price, but also in terms of features and functionality. * Prioritize content types (and brands) by customer demographic and create privileged and/or exclusive distribution deals where financially justified. For Cable Operators: * Enhance your existing service bundles, adding features and functionality advantages for customers who take multiple services. * Develop concrete projections for RBOC video deployments within your service area. * Prioritize service quality and customer care to differentiate from RBOC video. For Wireless Operators: * Prioritize content types (and brands) by customer demographic and create privileged and/or exclusive distribution deals where financially justified. * Re-segment customer set by retail vs. wholesale channels. * Supplement existing business models with advertising to support mobile content. For Content Owners: * Leverage DRM to enable new ways for consumers to access and consume content, rather than to constrain or restrict usage. * Create content-delivery methods that link you directly to consumers -- Internet, off-deck mobile, MVNO. * Design content and create distribution strategies tailored to telecom networks, users and usage patterns. The material in this report is based on extensive primary and secondary research conducted between May and October 2005. In addition to the standard secondary industry sources, TMNG conducted 50+ interviews with technologists and business people spanning all relevant telecom and media sub-sectors. These include content providers, carriers, device and carrier equipment vendors, content aggregators and distributors, and academic/research institutions. A subset of the companies interviewed agreed to be specifically identified in this report including; 2MinuteTV, Bluestreak Networks, Boston University Systems Research Center, CableLabs, Cox, Cielo, Fox Sports Interactive Media, GoldPocket, MCI Digital Media Technologies, Motorola, Nextpert, Nokia, PaymentOne, Sling Media, TelescopeTV, Warner Music, Widevine, and Yahoo!. About TMNG The Management Network Group, Inc. (Nasdaq: TMNG) is a leading provider of strategy, management, marketing, and operational consulting services to the global communications industry. With more than 400 consultants worldwide, TMNG serves communications service providers, technology companies, and financial services firms. Since the company's inception in 1990, TMNG and its subsidiaries -- TMNG Strategy, TMNG Marketing, TMNG Operations and TMNG Europe -- have served more than 1,000 clients worldwide, including all the Fortune 500 telecommunications companies. TMNG is headquartered in Overland Park, Kansas, with offices in Boston, Chicago, London, New York, San Francisco, and Washington, D.C. TMNG can be reached at 1.888.480.TMNG (8664) or online at http://www.tmng.com. This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties. In particular, any statements contained herein regarding expectations with respect to future business, revenues or profitability are subject to known and unknown risks, uncertainties, and contingencies, many of which are beyond the Company's control, which may cause actual results, performance, or achievements to differ materially from those projected or implied in such forward-looking statements. Factors that might affect actual results, performance, or achievements include, among other things, conditions in the telecommunications industry, overall economic and business conditions, the demand for the Company's goods and services, and technological advances and competitive factors in the markets in which the Company competes. These risks and uncertainties are described in detail from time to time in TMNG's filings with the Securities and Exchange Commission.
Source: PR Newswire
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