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Unsolicited Marketing Calls to Cell Phones are Illegal With or Without a Cell Phone Directory

An urban myth in the making has been churned up by e-mails circulating widely across the United States saying that proposed directories of cell phone numbers are being compiled for use by telemarketers.
Although there may be efforts to compile cell phone directories by phone companies, such directories MAY NOT BE USED FOR UNSOLICITED TELEPHONE MARKETING CALLS, because a 1991 federal law prohibits that.
This law, the 1991 Telemarketing Consumer Protection Act (TCPA), makes it illegal for solicitation calls to be made to wireless phone numbers without clear permission from the individual to whom a number has been assigned.
The Direct Marketing Association (DMA) and its members continue to support vigorous enforcement of the absolute restriction on unsolicited calls to cell phone numbers for marketing purposes and urge federal and state authorities to prosecute those who may engage in this illegal activity.
Moreover, The DMA continues to work aggressively with the Federal Communications Commission (FCC) to protect against cell phone solicitations by ensuring that marketers understand and comply fully with the law.
In this regard, The DMA has instituted the following programs designed specifically to prevent even inadvertent unsolicited telemarketing calls to cell phones:

* The Wireless Block Identifier Service identifies for the marketing
community those numbers that have been assigned as cell phone numbers -
numbers they may not call without express permission from the holder of
a number;

* The Wireless Ported Number File identifies land-based phone numbers that
have been ported to cell phone numbers - new numbers which also fall
under the protections of the 1991 law.

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