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Videophone Solution Based on Spreadtrum's SC8800 Series Platform Announced11 June 2006
The leading wireless communication chip solution vendor Spreadtrum announced recently that they have realized videophone function based on its SC8800 series platform. TD-SCDMA wireless terminal manufacturers that adopted Spreadtrum platform can easily convert the videophone solution into a commercial product soon.
As one of the typical application that represents 3G advantage, videophone is surely to be the killer application of the third generation mobile communication. When we are using a cell phone equipped with the videophone function, both sides can watch the other party besides themselves in the LCD screen of the handset, similar to the video chatting on internet, but the picture will be smoother and clearer. (See the picture)
Dr, Chen Datong, the CTO of Spreadtrum introduced that Spreadtrum has been focussing on the stability and quality of the TD-SCDMA solution. As early as in the beginning of March this year, Spreadtrum has realized bidirectional synchrocyclotron audio & video transmission service based on its SC8800 platform. After two months debugging, we delivered our mature videophone solution. The pictures appears stable, smooth and clear during the phone call conversation, indicating Spreadtrum's videophone solution is mature and reliable. Undoubtedly, such solution can definitely enhance the competitive advantage our customer's products in the market.
There have been some customers such as Amoi who have completed the development and trial production of their TD-SCDMA terminals with videophone function based on Spreadtrum's solution. As indicated by Mr. Zhang Senwang, the Executive Vice General Manager of Communication Division in Amoi, there are two major reasons for Amoi adopting Spreadtrum's solution. ''First of all, we have strong trust over the quality and stability of Spreadtrum's chip and solution based on long time collaboration. We wireless terminal manufacturers who chose Spreadtrum's videophone solution can directly apply it to a commercial product within a short time.''
Secondly, Spreadtrum embraces extensive development experiences in TD- SCDMA/GSM/GPRS products, can provide customers with complete solution, including chip, software and related value-added application platform according to their different requirements. In the meanwhile, Spreadtrum's open platform enables companies like Amoi with extensive cell phone development experience to fully exert their own advantage to differentiate their cell phone products from others. Mr. Zhang further addressed, ''This is a key point for wireless terminal vendors. Only with a reliable and open complete platform solution, are TD-SCDMA terminals able to compete with matured 2.5G products, in order to ensure fast paced development within the Chinese TD-SCDMA. Spreadtrum's SC8800 series platform will also support multiple applications such as MP3, MP4, streaming video, and high-resolution digital camera. Spreadtrum will continue to offer its TD-SCDMA customers the most competitive solution, high quality developments on to the market.
Picture contact: http://www.spreadtrum.com.cn/viewphone.jpg
About Spreadtrum Communications
Spreadtrum Communications Inc. is a leading fabless semiconductor company who develop and markets innovative wireless communications products. Spreadtrum provides high-performance,low-cost products including 2.5G/3G baseband IC, protocol stack software, application software, wireless communication module and total solutions for worldwide wireless terminal manufactures, independent design houses, and semiconductor companies. Spreadtrum successfully developed the world's first TD-SCDMA baseband chip and Asia's first 2.5G(GSM/GPRS) baseband chip. Spreadtrum's true Single-chip Solution has great advantages such as high performance with low-cost, fast market entry for customers, reduced time-to-market and effective local customer support. More information on Spreadtrum Communications Inc could be found on its website at http://www.spreadtrum.com.
About Amoi
Amoi Electronics Company Limited originated from Xiamen Solid Electronic Limited in 1981 and is listed at the Shanghai Stock Exchange since June 1997. It is headquartered in Xiamen, China. Aiming at becoming an innovator from China, Amoi has expanded its business towards 3C (Communication, Computer and Consumer electronics) diversification and internationalization. Currently, Amoi's product range covers 2.5G/3G mobile phones, PHS handsets, LCD TV and Notebook PC. Amoi Electronics Co., Ltd. is one of the leading domestic manufacturers of mobile phones in China, having a strong engineering team, and it has established R&D institutes in Xiamen, Shanghai and Nanjing respectively. By responding to market trend in swiftest manner and concentrating on practical application, the company is aiming at bringing unique experience to customers in each individual market segment. Further information about Amoi can be found on Amoi website at http://www.amoi.com.
For more information, please contact:
William shi
Tel: +86-10-62702988 x217
Email: William.Shi@spreadtrum.com.cn
Source: prnewswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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