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Voices For Telephone Greetings, IVR, On-Hold Marketing, and Voicemail27 September 2005
InteractiveVoices, (http://www.InteractiveVoices.com), the voice-over marketplace, recognizes the importance of telephone voice-overs, which is why they have created a category specific to telephony needs for clients to easily find the voice that they are looking for to record their business telephone systems and represent their company. The male and female voice-over talents are listed in two columns, displaying ten of each per page for quick and user-friendly searching. Each voice talent has showcased a telephone demo in MP3 format highlighting their telephone voice-over recording skills.
Consider this. The average executive spends 17 minutes of their day on-hold (Office Team Survey), the average person spends 60 hours per year on-hold (CNN Survey), over 85% of callers prefer on hold messages over silence (Cellular Marketing Magazine), and 1 in 5 respondents made a purchase or a decision based on information that they heard while on hold (Telemarketing Magazine Survey). The potential for growth, public relations mastery, and retaining customers while on-hold is limitless. Keeping this in mind, what happens to companies that do not have these voice-over services?
A study from AT&T suggests that more than 70% of business calls are placed on hold for an average of 45 to 60 seconds each. Of these calls, 60% of the callers that are placed on hold hang up and 30% of those that hang up never call back. 94% of company advertising budgets are spent to induce a call and only 6% is spent to handle the call once it comes in. This is only one example of how having a proper voice-over on a corporate telephone system would both provide a positive first impression for callers and also save money for businesses.
Another study by Northern Telecom reveals that callers faced with silence on hold will abandon their calls in less than one minute. 90% hang up within 40 seconds. Callers with music on hold will stay on the line 30 seconds longer than with silence. Callers with information on hold will stay on the line for up to 3 minutes longer. This study affirms how integral on-hold marketing is and the colossal role that it plays day in and day out to develop relationships with first time callers and nurture existing affiliations with established customers.
The US West Communications study paints an even brighter picture for companies that use on-hold marketing as a tool in their retention arsenal. Businesses that employ the use of a professional voice-over to record their on-hold marketing immediately experience three significant areas of improvement: a 40% increase in retention of callers on hold, a 15% increase in inquiries, and a 12% direct increase in requests for products and services mentioned on hold.
Company CEO David Ciccarelli says, “Companies can find a suitable telephone voice to represent and brand their organization within minutes. At InteractiveVoices.com, our goal is to make searches brief, hiring cost-effective, and client experiences no less than enjoyable.”
Where to go from here? Visit InteractiveVoices.com to create your job posting by outlining what type of voice is needed. Mention this promo code, Telephone1, and the job posting will be upgraded to the enhanced package for free. This enhanced posting package includes immediate job approval, distribution to over 2500 professional voice talents, and a bolded listing in the talent audition area, a value of USD$19.95. Clients looking to post their telephone voice-over job can do so by registering for a client account at InteractiveVoices.com. Clients can also call the company toll-free to post their job over the phone at 1-888-359-3472.
To post a voice-over job, visit this link: http://www.interactivevoices.com/new_voiceover_project.php
About Interactive Voices
Based in London, Canada, Interactive Voices provides an online marketplace, facilitating transactions between business clients and voice over professionals, employing a comprehensive suite of web-based services. Telephone companies that have worked with Interactive Voices talents include AT&T, T Mobil, Rogers Wireless, Comcast, Nortel Networks, Bell Canada, Bell South, Telus Mobility, Sprint, Verizon, Kiwi Cellular, and many more.
More information: http://www.interactivevoices.com
Source: http://www.theopenpress.com
All trademarks and copyrighted information contained herein are the property of their respective owners.
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