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Vyvx Enables North Country Media Group to Go Digital

26 April 2006

Vyvx, the market leader in gathering and distributing broadcast quality media content for the advertising, media and entertainment industries, announced today that it has been selected to provide electronic distribution of North Country Media Group's direct-response advertising content. Based in Great Falls, Montana, North Country Media Group is one of the nation's largest aggregators of direct-response advertisements, specializing in spot customization through video and audio tagging.


Using Vyvx's new inV(SM) Service platform, North Country can now provide their customers with rush, four-hour and same-day distribution services of studio-quality content delivery to more than 1,800 broadcast destinations across the country. Vyvx inV is the only electronic long-form media content distribution platform in the industry that features national coverage integrated with multiple ingest and quality options ranging in quality from 3 to 270 Mbps.


"By including electronic distribution in their current spot customization and duplication services workflow, North Country can provide enormous efficiencies to their customers," said Derek Smith, vice president of Vyvx. "Vyvx inV can reduce turnaround time for their direct-response marketers by nearly 50 percent, allowing North Country's customers to realize shorter lead times and the ability to quickly adapt to changing market conditions."


"North Country is very pleased to be working with Vyvx," said Sandy Peters, president of North Country Media Group. "Vyvx's capabilities allow North Country to expand its services to our clients, with the ability to move direct response content electronically. Vyvx is a leader in electronic distribution, and it is always a pleasure to be associated with solid companies."


inV also provides syndicators and station groups with new levels of flexibility and value, eliminating the need to schedule multiple live video satellite feeds, resulting in reduced lead time required to deliver the content. The platform also supports customers' emerging needs in the electronic cinema market by delivering cinema advertising across a robust electronic distribution platform. Stations receiving electronic content are very familiar with Vyvx's leading solutions, and inV provides them efficiencies by streamlining their workflow and processes.


Vyvx is the industry leader in gathering and distributing broadcast-quality live and non-live video for the media and entertainment industry. Using its unmatched network reach and innovative solutions, Vyvx delivers nearly 250,000 fiber and satellite video feeds and more than 5 million ads and promotional media content around the world each year. Offering both HD and standard-definition digital services to the sports, cable, and broadcasting industries, Vyvx supplies its customers with the broadest range of flexible and reliable services in the industry.


About Vyvx, LLC


Vyvx provides video delivery solutions over fiber optics and satellite to global advertising, sports, news, and entertainment customers. Vyvx offers a wide range of dedicated and occasional services and its electronic footprint reaches more than 13,000 online television and radio stations, networks and cable head-ends, as well as more than 100 professional sports venues and all major media centers, movie studios and production facilities. Vyvx is a subsidiary of Level 3 Communications, Inc. (Nasdaq: LVLT).


The Vyvx logo, Vyvx HD logo, and inV are service marks of WilTel Communications Group, LLC, which is a wholly owned subsidiary of Level 3 Communications, LLC.


Level 3 Forward-Looking Statement


Some of the statements made by Level 3 in this press release are forward-looking in nature. Actual results may differ materially from those projected in forward-looking statements. Level 3 believes that its primary risk factors include, but are not limited to: developing new products and services that meet customer demands and generate acceptable margins; increasing the volume of traffic on Level 3's network; overcoming the softness in the economy given its disproportionate effect on the telecommunications industry; integrating strategic acquisitions; attracting and retaining qualified management and other personnel; successfully completing commercial testing of new technology and information systems to support new products and services, including voice transmission services; ability to meet all of the terms and conditions of our debt obligations; overcoming Software Spectrum's reliance on financial incentives, volume discounts and marketing funds from software publishers; reducing downward pressure of Software Spectrum's margins as a result of the use of volume licensing and maintenance agreements; and reducing rate of price compression on certain of the Company's existing transport and IP services. Additional information concerning these and other important factors can be found within Level 3's filings with the Securities and Exchange Commission. Statements in this release should be evaluated in light of these important factors.

Source: prnewswire





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